![]() ![]() February 5 - Phil Trumbo is named Art Director of Interactive Entertainment for Hidden City Games. The iconic map of Trail's End was conceptualized and designed by Phil Trumbo. 2008 January 17 - Joshua Howard is named senior vice president of Bella Sara Online. The company would later be renamed to The Bella Sara Company ApS in 2015. Holding ApS is founded by Gitte Odder Brændgaard in Tranekær, Denmark. December 19 - Hudson Group is licensed to distribute Bella Sara products at Hudson News, Hudson Booksellers, and Kids Works stores in airports. November - “Mythology” is released in Europe. ![]() Dreamer promo is offered for a limited time. ĭreamer advertisement on circa 2007 November 27 - Limited Too and Justice are licensed to distribute Bella Sara products. Michael Song of Rustic Canyon Partners and Gus Tai of Trinity Ventures join Hidden City Game’s board of directors. November 6 - Hidden City Games receives $15 million fund from Rustic Canyon Partners and Trinity Ventures. November 1 - MasterPieces puzzle company license with Bella Sara to produce puzzles and crafts. Remaining “First Series” and “Second Series” cards are sold along with the new “Northern Lights” set. October 4 - Bella Sara is advertised and distributed at Canadian mass-market retailers. October 2 - “Ancient Lights” is released. ![]() September 6 - Hydrogen and Hidden City Game’s ad for Bella Sara wins two Telly Awards. August 28 - Diamond Book Distributors is licensed to distribute Bella Sara products in book stores across the U.S. Hayden Panettiere and Peter Adkison at Gen Con Indy, 2007 August 19 - The Bella Sara booth, #1439, is present at Gen Con Indy with guest celebrity Hayden Panettiere. July 26-29th - The Bella Sara booth is present at San Diego Comic Con. July 16 - “Northern Lights” is released in North America along with Erinn in-store promotional cards. News of Bella Sara is shared to fans in Denmark and slowly transitions to. June - “Northern Lights” is released in Denmark. May 15 - Bella Sara is awarded '2007 Outstanding Product' by iParenting Media and 'Best Products - Spring 2007' by Dr. May 3 - Granada Ventures of the UK license with Hidden City Games to produce all merchandise except cards. April 17 - Hidden City Game’s original game, Clout Fantasy, is discontinued. March 15 - “Second Series” is released to major U.S. March 12 - TV commercials of Bella Sara run for 13 weeks until June 10th. March 1 - “Second Series” is shipped to retailers. 2007 February 7 - “Second Series” is announced at the Hidden City Games booth, #6039, at the American International Toy Fair in New York. ![]() December 21 - Peter Condrup Andersen leaves Conceptcard. December 7 - Hidden City Games turns all attention to Bella Sara and puts its original game, Clout Fantasy, on hold. November 11 - Bella Sara sponsors the first Girls’ Day Seattle Featuring Devon Werkheiser at Seattle Center, San Juan Room. November 4 - Bella Sara sponsors the first Girls’ Day San Diego featuring Ashley Tisdale at NTC Promenade, Liberty Station. Peter Adkison responds by opening Bella Sara to hobby stores capable of advertising and recording weekly sales. October 22 - Hobby stores voice disapproval over Hidden City Game's choice to make Bella Sara “First Series” mass-market exclusive. October 19 - "First Series" is tested in mass-markets of Seattle and San Diego before being distributed nationwide to Blockbuster, Jewel-Osco, Kmart, The Kroger Co., Safeway, Target, Toys R Us, Wal-Mart, and 7-Eleven stores. October - “Bella Wise Warriors” is released. August 7 - Bella Sara “First Series” and U.S. June 12 - Hidden City Games signs 5-year licensing agreement with Conceptcard to create the “Bella Sara” brand which Hidden City Games will hold exclusive rights to. They initially turn him down, but after Peter calls again, offering to personally fly to Copenhagen to work out a contract with them, they accept. March-May - Peter Adkison calls Gitte and Poul, wanting to invest in Bella. March 13- Peter Adkison of Hidden City Games is introduced to Bella at the 2006 Game Manufacturers Association at Las Vegas, Nevada. 2006 įrom left to right: Peter Andersen, Gitte Brændgaard, Peter Adkison and Poul Villadsen. August 8 - Poul Skaarup Villadsen joins Conceptcard as a director. 2005 July 11 - Danish company Conceptcard is founded by directors Gitte Odder Brændgaard and Peter Condrup Andersen. 2004 Hidden City Games is founded by Peter Adkison to sell “ Clout Fantasy” by game designer and art director Jesper Myrfors. 2002 May - Peter Adkison acquires Gen Con, LLC. 1999 Adkison sells Wizards of the Coast to Hasbro. 1990 Peter Adkison founds Wizards of the Coast. ![]()
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